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Rich Seiling - Owner


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Richard Seiling entered photography at the historic intersections of a mature analog process, and an immature but evolving digital process. He has pursued both with great vigor. His experiences of working in traditional processes like 4x5 Zone System printing, coupled with working in Photoshop since version 2.0, has created a unique synergies and crossovers that bring the best of the classic traditions of photography to the digital age.

In 1997, Rich founded West Coast Imaging, a fine art digital printing studio dedicated to making the finest photographic prints possible for photographers worldwide. Through work with clients large and small, West Coast Imaging has created a reputation for excellence that reflects Rich's photographic values and traditions.

Rich has a broad photographic background, including photojournalism, commercial photography, and fine art photography--and close relationships with photographers who explore the wide spectrum of the medium. He also served as the assistant curator at The Ansel Adams Gallery in Yosemite, California.

Rich spends most of his time in Oakhurst, California, managing West Coast Imaging. He can often be found photographing in nearby Yosemite National Park, where he is currently working on an in-depth project that explores the unique interrelations of light, weather, season, topography, and biology of this unique park. Visit his website.


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